Our story
It all started with a soggy swim bag.
A very short story about mud, wet towels and a bag that finally keeps up.
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Chapter 1
The soggy bag
Every mum knows it. Swimming lessons, wet towels, a fabric bag that never quite dries and somehow always smells. Add muddy football boots and crumbs from who knows when.
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Chapter 2
What if you could just wash it?
Not a bag you have to look after. A bag that doesn't care. Mud, water, sunscreen, sticky fingers: just wash it and go.
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Chapter 3
Then we added a smile
Everyday stuff should make you happy. So we went big on soft colours, and the u in our name turned into a little smiling face.
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Chapter 4
Three sizes. Eleven colours. One idea.
Big Blubb for the big days. Blubb for every day. Baby Blubb for the essentials. All washable, all standing on their own, all made to keep up with real life.
Life's messy. Your bag doesn't have to be.
Find your BlubbJust wash it, Made for real days, 11 happy colours, Stands on its own


Meet the family
Pick the Blubb that fits your day.
