Our story

It all started with a soggy swim bag.

A very short story about mud, wet towels and a bag that finally keeps up.

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  1. Chapter 1

    The soggy bag

    Every mum knows it. Swimming lessons, wet towels, a fabric bag that never quite dries and somehow always smells. Add muddy football boots and crumbs from who knows when.

  2. Chapter 2

    What if you could just wash it?

    Not a bag you have to look after. A bag that doesn't care. Mud, water, sunscreen, sticky fingers: just wash it and go.

  3. Chapter 3

    Then we added a smile

    Everyday stuff should make you happy. So we went big on soft colours, and the u in our name turned into a little smiling face.

  4. Chapter 4

    Three sizes. Eleven colours. One idea.

    Big Blubb for the big days. Blubb for every day. Baby Blubb for the essentials. All washable, all standing on their own, all made to keep up with real life.

Life's messy. Your bag doesn't have to be.

Find your Blubb

Just wash it, Made for real days, 11 happy colours, Stands on its own

Mum at the playground with a blue Big Blubb full of kids' things
Made for the playground.Coats, snacks, water bottles, the lot.
Pink tote being rinsed with a garden hose
And the clean-up after.Water, a little soap, done.